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BASF embraces personalization in cosmetics

• New concept answers worldwide trend for personalized care products
• BASF designs customizable Face and Hair Care formulations
• Mixing and matching of boosters allows for countless combinations

BASF announces start of North American production of pearlizers

Pearlizers, opacifiers, and specialty blends will be available RSPO MB-certified

BASF introduces Luviset® 360: a new styling polymer for exceptional textures and very strong but flexible hold

• Superior styling performance: Luviset^® 360 provides long-lasting hold even under high humidity conditions
• Luviset 360 needs less carbomer thickener to achieve target viscosity and has self-thickening capability

BASF is the largest provider of ingredients for natural cosmetics

• For the first time, five active ingredients by BASF have been certified as organic according to the COSMOS-standard
• 145 cosmetic ingredients by BASF worldwide are COSMOS-registered
• 150 ingredients by BASF are suitable for formulations according to the EU-Ecolabel for cosmetic products, about 200 meet the requirements of the Nordic Ecolabel

BASF appoints BTC Europe distribution partner for the entire personal care portfolio in the UK and Ireland

• As of June 1st, 2020, BTC Europe will be distribution partner for the Care Creations^® portfolio in the UK and Ireland