Shadownyl™ – A dual approach to light up the contour of the eye

April 15, 2013

Press Release

  • Rejuvenates the eye contour area while enhancing skin firmness
  • Reduces the appearance of “dark circles”

Ludwigshafen, Germany, 16. April 2013 – What is the secret to looking young? One answer lies in taking good care of the skin around the eyes. Delicate, nearly twice as thin as the rest of the skin on the face and involved in all motion of the surrounding muscles, the eye contour is always the first to show signs of aging, such as wrinkling and sagging. Another consequence of the fragility of the eye contour area is the formation of "dark circles" which contributes to the overall dull skin and tired appearance.

With its renown expertise in skin biological aging, Beauty Creations, the cosmetic active ingredient business of BASF, is now offering Shadownyl™ a potent brown seaweed extract to combat the formation of wrinkles and "dark circles" around the eyes for a fully refreshed and enlightened eye contour.

 

Eye contour wrinkles and dark circles formation

One of the causes of the formation of dark circles is blood leakage into the dermis and epidermis, linked to breaking of small fragile blood vessels present in the eye area. Degradation of leaked blood cells leads to the release of pigmented degradation products such as heme, which accumulates in the dermis and epidermis and is responsible for the violet coloration that shows through the skin under the eye and is commonly called "dark circles". Additional consequences of free heme release within the skin are the production of free radicals and the skin’s inflammatory response, which leads to fine lines and wrinkles formation. Therefore scavenging and disposal of free heme is critical.

  

Shadownyl™, the eye contour luminizer

Shadownyl™ is a water extract of Fucus vesiculosus, which utilizes a novel biological pathway targeting heme oxygenase-1 (HO-1), an enzyme involved in the reduction of free heme content in the skin – a major cause of dark circle formation. In addition, Shadownyl™ was shown to exhibit antioxidant as well as anti-inflammatory properties, helping thereby to preserve the skin cells and may also contribute to counteract the dark circle formation process. Finally, Shadownyl™ showed very good in vitro results for collagen type-1 stimulation activity, which may lead to a skin re-plumping effect.

 

Clinically proven efficacy

Two clinical studies were conducted on 27 and 22 volunteers respectively with Shadownyl™ incorporated at 2% in an eye cream formulation. Both studies highlighted Shadownyl’s ability to visibly decrease the coloration associated with dark circles across the eye contour area in just a two week regiment. Finally, in just a one week treatment, Shadownyl™ demonstrated a three-dimensional anti-wrinkle effect – acting simultaneously on three key parameters. Shadownyl™ was able to reduce wrinkle length, surface and volume in comparison with the placebo eye cream.

Comments Tony Jaillot, BASF Beauty Creations Global Marketing Director: "The delicate skin of the contour of the eye is extremely thin – becoming even thinner with age – which makes it subject to unsightly age-related changes in appearance, including the formation of dark circles and wrinkles around the eyes. With Shadownyl™, Beauty Creations is now offering a dual approach to revive the contour of the eye in a comprehensive and efficient manner while addressing the key corrective actions of this area: reduction of dark circles and crow’s feet wrinkles for a youthful and revitalized look. Shadownyl™ offers perfect skin tolerance and perfectly fulfills market demands for potent eye contour care products offering, revitalizing as well as brightening benefits, all at once." Shadownyl™ is obtained from renewable, highest quality, marine based vegetal raw material Fucus vesiculosus, which is a certified organic material with all its components listed in "International Cosmetic ingredient standard Chinese name" (2007 & 2010) as well as the Inventory of Existing Cosmetic Ingredients in China (IECIC, 2012).

Bevore reatment

2 weeks

Legend fig.1: Instrumental assessment: visible decrease of dark circle color in just 2 weeks treatment with 2% shadownyl™

 

Bevore reatment 

 

1 week

Legend fig.2: After 1-week treatment, Shadownyl™ incorporated at 2% in an eye cream formulation significantly provides a 3D anti-wrinkle effect in three dimensions: length, surface, and volume

 

Technical data summary

Shadownyl™ R11026

  • INCI name: Water (and) Algae Extract (and) Hexylene Glycol (and) Caprylyl Glycol (and) Xanthan Gum
  • Aspect: Reddish/Brown – Brown
  • Dose of use: 2.0 % (recommended)

 

About BASF Care Chemicals

BASF Care Chemicals division offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and technical applications. We are the global leading supplier for the cosmetics industry as well as the detergents and cleaners industry and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients, pigments and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. We have production and development sites in all regions and are expanding our presence in emerging markets. We are where our customers need us around the world.

About BASF

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at http://www.basf.com.

Anne-Laurie Rodrigues

BASF Beauty Care Solutions
Phone: +33 1 4964 53-88

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Bevore treatment
Instrumental assessment: visible decrease of dark circle color
in just 2 weeks treatment with 2% shadownyl™

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2 weeks
Instrumental assessment: visible decrease of dark circle color
in just 2 weeks treatment with 2% shadownyl™

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Bevore treatment
After 1-week treatment, Shadownyl™ incorporated at 2% in an eye cream formulation significantly provides a 3D anti-wrinkle effect in three dimensions: length, surface, and volume

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1 week
After 1-week treatment, Shadownyl™ incorporated at 2% in an eye cream formulation significantly provides a 3D anti-wrinkle effect in three dimensions: length, surface, and volume

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