BASF presents Backstage Pass to Care Creations™ concept at NYSCC Suppliers Day

May 10, 2013

Press Release

Exhibit will highlight second level of Care Creations™ brand and launch nine new personal care ingredients

FLORHAM PARK, NJ, May 9, 2013 BASF will feature its latest personal care technologies and innovative market concepts in booth 301 at the New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day on May 14-15 at the New Jersey Convention and Exposition center in Edison, New Jersey. The event draws more than 3,000 chemists and managers from personal care companies in the northeast region.

 

Backstage Pass to Care Creations™ Innovative market concepts inspired by 2015 trends

Backstage Pass to Care Creations™ is based on extensive research that revealed top beauty trends, color schemes and consumer needs for 2015. The concept was developed using varying combinations of BASF product formulations in all industry categories. Backstage Pass to Care Creations™ will be presented throughout show in an hourly video presentation in booth 301. Live makeup and hair demonstrations will take place on Tuesday at 11:00am and 2:00pm. Several formulations will be available for demonstration on the exhibit floor and listed in the second edition of Creations Magazine that will be distributed during the event.

“Backstage Pass To Care Creations™ builds on the success of our 2012 runway model presentation ‘Get the Look’ which showcased innovative formulations to create looks based on forward looking trends,” said Al Pearce, Sr. Marketing Manager, BASF Personal Care North America. “This year, we are demonstrating our latest innovations by providing our customers a unique ‘backstage pass' presentation that provides a behind-the-scenes perspective to the preparation of a runway show using our latest formulations based on beauty trends we will see in 2015.”

The booth presentation will revolve around the second level of the Care Creations™ brand launch, which shifts the focus towards observing consumer needs by analyzing market research data and using BASF’s science excellence to transform them into real-life innovative products.

 

Get the Look 2.0

Visitors at the booth will be able to view Get the Look 2.0, the new virtual makeover application from BASF Care Creations™ that showcases the beauty trends featured at the show in addition to several other BASF formulations.

 

Product Introductions –
nine new personal care ingredients will be launched at NYSCC in booth 301

 

Lamesoft® OD – a micro emulsion made of renewable raw materials that enriches body cleansing products with finely dispersed oil.

 

Luviset® One The all-in-one solution for hair styling gels, creams and waxes that delivers strong styling performance, long-lasting curl retention and provides a smooth, crystal-clear gel base.

 

Timica® Terra Effect Pigments natural mica coated with iron oxide and titanium dioxide with high color saturation from the skin-tone spectrum that are ideal for use in mineral make-up.

 

Freshaxyl™ a natural efficient antiodor active for the deodorant market. It is a synergistic blend of Moringa polypeptide extract and plant-based glyceryl laurate which acts at two essential levels to help dramatically reduce bodily odors.

 

Shadownyl™ – a seaweed extract designed to combat the formation of wrinkles and “dark circles” around the eyes for a fully refreshed and enlightened eye contour.

 

Tinosorb® A2B innovative broad-spectrum UV filter that provides protection from UVB and UVAII wavelengths from 290 through to 340 nm.

 

Luviskol® K 30 Super – a new PVP (Polyvinylpyrrolidone) that offers improved color and shows better viscosity behavior in styling gels compared to standard quality.

 

PatcH2O™ – a novel micro-molecular mesh network that delivers controlled release of a moisturizing complex and is clinically proven to provide instant, sustained, and long term hydration benefits.

 

Texapon® N 70 LD NA – a high active used in clear and pearlescent shampoos, bath and shower products. It is a 2-mole sodium laureth sulfate with typical 1, 4 dioxane levels at 14 ppm that contains no ethyl or isopropyl alcohol.

 

About BASF Care Chemicals
BASF Care Chemicals division offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and technical applications. We are the global leading supplier for the cosmetics industry as well as the detergents and cleaners industry and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients, pigments and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. We have production and development sites in all regions and are expanding our presence in emerging markets. We are where our customers need us around the world.

 

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,900 employees in North America, and had sales of $18.7 billion in 2012. For more information about BASF’s North American operations, visit www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF posted sales of €78.7 billion in 2012 and had more than 113,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.

Laura Partynski

BASF Corporation
Phone: (973) 245-7838

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