BASF strengthens competitiveness of its Care Chemicals division

June 5, 2014

Press Release

  • Set of measures to adapt to changed customer needs and market conditions
  • Optimization leads to reduction of about 120 positions globally until mid-2015

Ludwigshafen, Germany – June 5, 2014 – BASF is implementing a series of measures within its Home Care and Industrial & Institutional Cleaning and Formulation Technologies businesses to strengthen the competitiveness of its Performance Products segment. These businesses are part of BASF’s Care Chemicals division, which offers a broad range of ingredients for the personal care, home care, industrial and institutional cleaning and hygiene industry, as well as for technical applications.

Following the successfully implemented optimization measures for the Personal Care business, the current set of additional measures aims at adapting the Home Care, Industrial & Institutional and Formulation Technologies businesses to changed market conditions and customer needs. BASF will realign its business models and processes to better address differentiated customer needs in the fields of standard products and innovative solutions. This will result in a reduction of about 120 positions globally until mid-2015.

"We combine optimized business processes with targeted investments continuing to rely on offering innovative solutions as one main source for growth. In this way, we will further strengthen

our leading position in the Home Care and Industrial & Institutional Cleaning as well as Formulation Technologies businesses," said Gabriel Tanbourgi, head of BASF’s Care Chemicals division.

BASF’s Care Chemicals division is committed to implement its innovation-driven growth strategies and continues to invest significantly in research and development as well as in new businesses such as enzymes. Cooperations with its partners, for instance in the home care, industrial and institutional cleaning and construction industries, will be the foundation for growth, meeting customers’ needs and bringing innovative solutions to the market.

Additionally, the company strives for growth by expanding production capacities for more sustainable products such as the chelating agent Trilon®M, which is used as an alternative to phosphates in dishwasher detergents.

 

About BASF Care Chemicals

BASF’s Care Chemicals division offers a broad range of ingredients for hygiene, personal care, home care, industrial & institutional cleaning, and technical applications. We are the globally leading supplier for the cosmetics industry as well as the detergents and cleaners industry and support our customers with innovative and sustainable products, solutions and concepts. The division’s high-performance product portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients, pigments and UV filters. Superabsorbent polymers developed for the full spectrum of hygiene applications complete the range. We have production and development sites in all regions and are expanding our presence in emerging markets. We are where our customers need us around the world.

   

About BASF

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.

Dr. Ulrike Brandt

BASF SE
Phone: +49 621 60-48232
Fax: +49 621 60-6648232

E-Mail

Thomas Nonnast

Business Press
Phone: +49 30 206 295 034

E-Mail
Download images
Page functions